Privacy Policy

Last updated November 10, 2026.

What we collect from subscribers

Your name, email address, the market and zip codes you choose, and your subscription status. Payment details are collected and stored by Stripe; we never see your full card number.

Free newsletter

If you subscribe to the free weekly update, your email address and the Florida market you pick are stored by our newsletter provider, beehiiv, and used only to send that newsletter and its market updates. Every issue has an unsubscribe link.

Investor tools and comps

The tools run on our server so we can count free uses. The numbers and addresses you type are used to compute your result and are not stored. To keep the free-use counts we set strictly necessary cookies and keep a scrambled (hashed) form of your network address for up to 30 days; we can't turn it back into your IP address. When you sign in as a subscriber, the email you enter is checked against our Stripe customer list; if we email you a sign-in link, we send it through Cloudflare and the link expires after 30 minutes. A signed cookie on your device remembers that you're a subscriber. We use no advertising or tracking cookies.

How we use and share information

Only to deliver the newsletter, your weekly list and the tools, manage your subscription, and answer your questions. We don't sell or rent subscriber information. Our service providers (Stripe for payments, beehiiv for the newsletter, Cloudflare for hosting and email, Google for our support inbox) process it on our behalf.

Security

Access keys are kept out of our code and limited to what each system needs. If a breach ever affects your personal information, we will notify you as Florida law requires (Fla. Stat. 501.171).

About the property data

The lists and comps are built from public records published by the Florida Department of Revenue. If you own a property and want it excluded from future lists, email us and we'll remove it.

Contact

[email protected] · 235 Belle Vue Way, Tallahassee, FL 32304